NIK Collection – 30th Anniversary Visual Identity Refresh

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For the 30th anniversary of NIK Collection, the objective was to modernize the visual identity without losing the brand’s legacy. The existing system lacked cohesion across its digital touchpoints, particularly in the application icons and overall visual language.

 

I contributed to redesigning the icon set and participated in the evolution of the logo, focusing on clarity, consistency, and modernity. The outcome was a refreshed identity that preserved the brand’s recognition while bringing a more unified and contemporary aesthetic.