JAGUAR — Members Club App & Motion Design.

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For Jaguar, I worked on the Members Club application, a product designed to extend the brand experience into a refined digital environment. The challenge was to translate Jaguar’s premium positioning into a seamless and intuitive interface while making complex features easy to understand.

 

I contributed to shaping the user experience and designed a motion design tutorial video, turning technical functionalities into a fluid visual narrative. The result was a more accessible onboarding experience that remained aligned with the brand’s sophistication and attention to detail.