FIRDAWS — Brand Launch & Creative Direction (Paris)

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With Firdaws, the goal was to support the brand’s expansion into the Paris fashion scene. The challenge was to establish a strong identity in a new and highly competitive market. I led the creative direction of campaigns, produced visual content, and managed social media, ensuring consistency across all touchpoints.

 

This contributed to building a coherent and recognizable presence, culminating in a showroom opening near the Champs-Élysées and participation in Paris Fashion Week.