DxO — Creative Direction & Digital Design

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At DxO, I collaborated on multiple strategic projects where the challenge was to balance technical excellence with a strong and consistent visual identity. For the “20 Years of DxO” campaign, I developed a modern visual direction that celebrated the brand’s heritage without appearing outdated.

 

In parallel, I worked on UI design, product launches, and international communication assets, including press decks and trade show materials.

 

By ensuring consistency across all formats — digital and physical — I helped reinforce the brand’s positioning while improving the clarity and impact of its communication.