Clinique Paris Étoile — Creative Direction & Brand System​

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At Clinique Paris Étoile, the brand needed to unify its image across multiple specialties while maintaining a sense of medical credibility and premium positioning. The visual identity lacked coherence between digital, social, and print touchpoints.

 

I led the creative direction by building a complete visual system and defining a consistent tone across all platforms. Through refined content, art direction, and storytelling, I helped create a more cohesive and elevated brand image, reinforcing both trust and desirability.